How to Drive Organic Traffic to Your New Shopify Website
Are you looking for ways to get your new Shopify website noticed? Driving organic traffic is one of the most effective solutions. Organic traffic consists of visitors who find your online store through unpaid search engine results and not from paid advertisements or sponsorships—which means it’s free! In this blog post, we’ll review 6 top strategies to help you quickly drive valuable organic traffic to your new Shopify website. By leveraging these tactics, you can ensure that potential customers will find and visit the website on a regular basis. Read on to learn how!
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1. Optimize Your Site for Search Engines
Before you can start driving organic traffic to your new Shopify website, you’ll need to focus on optimizing it for search engines. Shopify SEO Services explains that this means that you should focus on improving the content and structure of your site so that it appears more prominently in relevant search engine results pages (SERPs). To do this, you’ll need to pay close attention to elements like page titles and meta descriptions, as well as the overall design and layout of your website. Additionally, make sure all of your pages contain keyword-rich content with natural sounding language—this will help ensure that your store is indexed appropriately by search engine crawlers.
2. Leverage Keyword Research
Once your website has been optimized for search engines, you can begin leveraging keyword research to identify the terms and phrases that are most likely to attract organic traffic. These should be related to the products or services you offer on your site so that they naturally draw in potential customers who are looking for what you’re offering. Shopify SEO Agency advised to try using tools like Google AdWords Keyword Planner and Moz Keyword Explorer to help you quickly find relevant keywords and get an idea of their overall performance.
3. Create Quality Content
Content is king when it comes to driving organic traffic! Creating quality content such as blog posts, articles, videos, podcasts, infographics and even webinars will make your Shopify store more appealing to visitors. Not only does this help you build trust with customers, but it also helps to boost your search engine rankings and get your store noticed by potential customers. Make sure that all of the content you create is up-to-date, relevant and engaging—this will help ensure that visitors keep coming back for more!
4. Build Links
Link building is one of the most important strategies for driving organic traffic to your Shopify site. This involves acquiring links from other websites (such as blogs or industry publications) in order to improve your website’s visibility on SERPs. Quality link building can be a time consuming process, but it’s well worth it if you want to quickly drive valuable organic traffic to your store. You should focus on acquiring links from high-authority websites that are related to your niche. One way to achieve this is by HARO link building where you can answer queries from reporters writing for popular websites.
5. Promote Content on Social Media
Social media is a great way for you to promote content and get the word out about your new Shopify website. Platforms like Facebook, Twitter and Instagram are all excellent places to share relevant content, such as blog posts, product images and videos. This will help to increase the visibility of your store among potential customers—and it’s also free! Just make sure that you take some time each day to post engaging content in order to keep people coming back for more.
6. Invest in Paid Advertising
Finally, it’s worth investing in paid advertising campaigns on platforms such as Google Ads and Facebook Ads in order to drive valuable organic traffic to your Shopify store. Doing so can quickly put your store’s products or services in front of people who are searching for them—which will give you an edge over competitors. You should also take advantage of remarketing campaigns, which target customers with ads based on their past browsing behavior.
Overall, driving organic traffic to your new Shopify website doesn’t have to be a difficult process. With the right strategies in place, such as optimizing your site for search engines, leveraging keyword research, creating quality content and investing in paid advertising campaigns, you can ensure that potential customers will find and visit the website on a regular basis. Keep these tips in mind when developing your marketing plan and you’ll be well on your way to driving more organic traffic to your store!